An independent creative agency in LA.

To inspire people to upgrade to Google AI Pro, we made a campaign using all the creative tools Google AI Pro offers. The result was a set of memorable DR ads filled with charming characters and eye-popping visuals, all dreamed up by our team, and brought to life through the magic of Gemini.

To create ads using AI, we rebuilt our process from the ground up. Blurring the lines between creative and production, we began prototyping right away – Diving head first into Google’s AI tools, including Gemini, Flow, Whisk, Nano Banana, Music FX and more.

Upending our process meant upgrading storyboards and scripts to video prototypes. Now, our clients didn't have to just imagine our vision. They could see it right on the page. In a matter of days, we could iterate and refine our prototypes, getting constructive feedback from clients in real time.

And while AI can do a lot, we recognize the importance of human craft when it comes to the final product. Motion graphics and UI elements were created with our post artists, and every spot received a final color & mix to get our AI-generated stars ready for their close-up.

Behind every final concept, there were hundreds of prompts, a spectrum of AI tools and many creative humans all working in concert to create a memorable, entertaining DR campaign delivered at record time, while maintaining the quality of the Google standard.

27 unique statics accompanied our videos, each highlighting a different tool and eye-catching AI visual of its own.